I get asked all the time about my blog. Yes I paid money for it and here is an article about it.
Many photographers today understand the importance of having a blog. However they do not understand how to properly use a blog. Or the value of having a professional blog. Blogger or Blogspot is free and it can be optimized well but for photographers it takes multiple extra steps to get the pictures bigger on the posts. There are nice templates out there for Blogger but again the picture size issue is a major draw back. Larger photos will make your work stand out and pop off the page.
The other major blogging option is WordPress. First off it is more confusing to use for beginners especially those that are used to other formats. It allows for more customization and creativity. There are basic templates that can be used or even free ones that can be downloaded and installed. But again this may be more difficult. The main plus is that the pictures are larger.
If you are not a computer expert it is worth the time and money to find a professional company that designs blogs specifically for photography professionals. There are multiple companies out there but make sure they use WordPress. You will have to pay for hosting of your own URL and then pay the design company. While paying out money may be something you want to do it will be worth it. A professional blog will give you instant credibility as a photographer and will set you apart from your competition in your local area. To prove my point look up the top photographers in your area and look at what type of blog they have. Nine times out of ten they will have a professional WordPress blog. Scroll to the bottom of the page and see who designed their blog.
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